Souad Elmallem, public figures of the Moroccan and North American business community was raised in Casablanca. Following her undergraduate studies in Law in Morocco, she moved to Canada and graduated in 1998 from the University of Montréal’s École des Hautes Études Commerciales with a bachelor’s degree in Commerce (B.A.A.) in Operations and Production Management and in Information Systems.

In 2001, after a career at Nortel Networks/FCI, Souad joined Bombardier Aerospace to lead the definition and implementation of the Bombardier Manufacturing Information System for the Quality and Operations teams, at Mirabel and at Saint-Laurent. In 2005, her focus shifted to strategic planning and governance for Information Technologies (IT) in order to further develop IT’s strategic orientation and customer relations. She was later responsible for the development of integrated IT strategies, in order to support the Bombardier Aerospace’s management team across the world.

In 2011, on the basis of her successful intrapreneur abilities, her interest in the evolution of the aerospace industry in Africa, and her ability to successfully lead strategic initiatives, such as the implementation of Bombardier in Morocco, Souad was named Chief Country Representative in support of all Bombardier’s business units. Her primary role consisted of planning and executing regional development strategies for Bombardier Aerospace and Bombardier Transportation, establishing and maintaining strong relationships with governments and key stakeholders, and supporting all activities in the region.

In recognition of her contribution to the development of the Moroccan aerospace industry in 2013, Souad was awarded the Wissam du Grand Mérite National by His Majesty the King of Morocco.In 2015, Souad founded her own consulting firm, 6temik, to support industrials and investors interested in developing an international strategy. The main mission is to create a bridge between North American, African and Middle-East companies, but also with governmental institutions. 6temik is achieving its goal by developing the best strategy, building the right business cases and putting in place a sustainable implementation. The company already has a proven record of success stories with Canadian, US and European companies.

Souad is also a founder member of Women In Aerospace – Africa since 2013 . WIA is an association dedicated to expand women’s leadership opportunities and to increase their visibility in the aerospace community.

Souad is co-president of the association Mémoires et Dialogue since 2015. M&D is an association that promotes the “living together” by highlighting the exemplary millennial dialogue between Jewish and Muslim Moroccan communities recognized as a model of peace and understanding.

Finally, Souad was nominated to the Board of Directors of Entreprendre ICI by the former Minister of the Economy, the Honorable Dominique Anglande. This organization, funded by the Government of Quebec, helps and advises newcomers and entrepreneurs of ethnocultural diversity who want to start, buy or develop a business.